Beyond Individual-Level Theorizing in Social Norms Research: How Collective Norms and Media Access Affect Adolescents’ Use of Contraception
Key Social Norms Take-aways: The study emphasizes that interventions aiming to improve adolescent contraceptive use should not only target individuals but also consider the broader collective norms of their communities. Programs should assess both the strength of local norms and the level of media access when designing strategies. Media campaigns may be especially powerful in […]
Capitalising on aspirations of adolescent girls and young women to reduce their sexual health risks: Implications for HIV prevention.
Key Social Norms Take-aways: Social norms around femininity, peer status, and marriage heavily dictate what AGYW perceive as achievable or desirable. Programs must help girls reconcile short-term needs with long-term goals while addressing structural barriers and providing realistic pathways to their dreams. Objectives: This study explored the aspirations of adolescent girls and young women (AGYW) […]