What Influences Girls’ Age at Marriage in Burkina Faso and Tanzania? Exploring the Contribution of Individual, Household, and Community Level Factors

Key Social Norms Take-aways: This study underscores how social norms—particularly community expectations regarding girls’ age at marriage and parental fears of premarital sex—play a significant role in shaping the prevalence of child marriage, with notable variation by context. In Burkina Faso, social norms among fathers regarding later marriage were significantly associated with lower child marriage […]

Understanding motives for intravaginal practices amongst Tanzanian and Ugandan women at high risk of HIV infection: The embodiment of social and cultural norms and well-being

Key Social Norms Take-aways: This study explores how intravaginal cleansing and insertion practices among women in Tanzania and Uganda are influenced by social and cultural norms related to gender, sexuality, and morality. While the study does not use formal social norms measurement tools, it explicitly investigates how these practices are shaped by community expectations, traditional […]

The role of gender inequities in women’s access to reproductive health services: A population-level study of Simiyu Region, Tanzania

Key Social Norms Take-aways: This study underscores how entrenched gender norms in the Simiyu region of Tanzania severely restrict women’s and girls’ access to reproductive health services. Norms that prioritize male authority, devalue women’s autonomy, and equate female worth with childbirth reinforce systemic barriers to healthcare. Women face stigma and even violence for using family […]

The influence of perceived behaviour control, attitude and empowerment on reported condom use and intention to use condoms among adolescents in rural Tanzania

Key Social Norms Take-aways: Social norms—including peer and community expectations, gender dynamics, and religious views—exert indirect but powerful influence on adolescents’ sexual behaviors in rural Tanzania. Although subjective norms were not statistically significant predictors in this study, the broader social environment shaped young people’s sense of agency, their ability to negotiate condom use, and the […]

Quantitative Proxies for Social Norms: A Proposed Approach for Interrogating Clustering, Reference Groups, and Validity

Key Social Norms Take-aways: This article highlights the critical need to rigorously validate quantitative proxy measures of social norms, particularly in IPV research. It shows that norms around IPV, such as male dominance and the acceptability of violence, are best captured using group-level aggregates of men’s attitudes. Men’s social norms were more strongly aligned with […]

Peer network influence on intimate partner violence perpetration among urban Tanzanian men

Key Social Norms Take-aways: Peer networks significantly influence men’s attitudes and behaviors around intimate partner violence (IPV) in urban Tanzania. Men internalize or conform to group norms that reinforce traditional gender roles and male dominance. These norms are rarely challenged within peer groups and sometimes actively enforced. Effective IPV prevention must address peer group dynamics, […]

Male and female conceptualizations of sexual harassment in Tanzania: The role of consent, male power

Key Social Norms Take-aways: This study highlights how social norms in Tanzania shape understandings of sexual harassment, particularly through entrenched gender roles and power dynamics. Norms around male entitlement to women’s bodies, hierarchical power in schools and workplaces, and expectations that women must publicly reject advances for them to be labeled as harassment all contribute […]

Intimate Partner Violence Perpetration and Sexual Risk Behaviour: Identifying Shared Determinants among Young Men in Tanzania​

Key Social Norms Take-aways: The study highlights the critical role of inequitable gender norms—particularly those justifying violence—in fostering both IPV and sexual risk behaviors. Efforts to prevent violence and HIV should integrate gender-transformative approaches that address childhood trauma and promote healthy, equitable masculinities among men in high-risk communities. Objectives: This study aimed to identify the […]

Is transactional sex exploitative? A social norms perspective, with implications for interventions with adolescent girls and young women in Tanzania

Key Social Norms Take-aways: Transactional sex is shaped by deeply rooted social and gender norms in Tanzanian communities. Core norms include male provision in relationships, reciprocal expectations of sex from girls, and peer-driven pressure to achieve a “modern lifestyle” through material possessions. Relationships are often not viewed as exploitative unless there is coercion, power imbalance, […]

Impacts of a Cash Plus Intervention on Gender Attitudes Among Tanzanian Adolescents

Key Social Norms Take-aways: This study demonstrates that gender-transformative social protection programs can positively influence adolescents’ gender attitudes, but such impacts are not uniformly experienced across genders. While the intervention fostered more equitable gender norms among adolescent boys—particularly regarding domestic chores, violence, and sexual relationships—girls showed no measurable improvement. This suggests that girls may face […]

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