Community mobilization to modify harmful gender norms and reduce HIV risk: results from a community cluster randomized trial in South Africa.
Key Social Norms Take-aways: This study demonstrates that community mobilization (CM) can shift harmful gender norms among men, creating more supportive social environments for HIV prevention. However, changing norms did not immediately translate into reductions in risk behaviors, highlighting the complexity of transforming norms into action. The findings suggest that norm change may precede behavioral […]
Effects of digital chatbot on gender attitudes and exposure to intimate partner violence among young women in South Africa
Key Social Norms Take-aways: This study demonstrates that digital, behaviorally informed interventions can influence deeply rooted gender norms at scale. It is one of the first randomized trials to show that a chatbot can both improve gender attitudes and reduce intimate partner violence exposure among young women. The findings expand the evidence base on how […]
Understanding the Psychosocial Correlates of the Intention to Use Condoms among Young Men in KwaZulu-Natal, South Africa
Key Social Norms Take-aways: Social norms—especially the perceived expectations of peers and elders—strongly influence young men’s condom use intentions. Changing these norms is key to improving safer sex practices. Objectives: This study aimed to examine the psychosocial factors influencing young men’s intentions to use condoms consistently in KwaZulu-Natal, South Africa. It focused on how social […]
South African women’s conceptualisations of and responses to sexual coercion in relation to hegemonic masculinities.
Key Social Norms Take-aways: This study reveals how hegemonic masculinities—norms that valorize male dominance, control, and sexual entitlement—shape South African women’s perceptions of and responses to sexual coercion. These norms contribute to the normalization of coercion, especially in intimate relationships, and often lead women to internalize blame and guilt. However, women’s agency is shown to […]
Rethinking HIV-prevention for school-going young people based on current behaviour patterns.
Key Social Norms Take-aways: Perceived social norms—especially peer expectations around sexual activity—were the strongest predictors of risk behavior. Gender norms that promote male dominance and discourage condom use contribute to risky practices. The study underscores the need to reshape social norms through peer group interventions, gender-transformative education, and community-wide engagement, particularly involving caregivers. Sustainable change […]
Predicting Primary and Secondary Abstinence Among Adolescent Boys and Girls in the Western Cape, South Africa
Key Social Norms Take-aways: Social norms are critical predictors of adolescents’ intentions to abstain from sex, particularly among those who have not yet initiated sexual activity. The study demonstrates that social norms supporting abstinence influence youth intentions more effectively than risk perception or knowledge alone. This suggests that interventions aiming to delay sexual debut should […]
Learners’ perspectives on the provision of condoms in South African public schools
Key Social Norms Take-aways: Although South African learners have a legal right to sexual and reproductive health (SRH) services, social norms—such as stigma, adult judgment, and peer pressure—undermine their ability to access them. Gendered expectations particularly disadvantage girls, who are judged more harshly for seeking condoms or related services. Changing these norms requires respectful, youth-centered […]
Girls need to behave like girls you know: the complexities of applying a gender justice goal within sexuality education in South African schools
Key Social Norms Take-aways: Social norms around femininity, masculinity, and sexuality continue to shape classroom practices in ways that reproduce inequality. Teachers often reflect patriarchal and heteronormative attitudes, burdening girls and reinforcing male privilege. Transformative sexuality education must challenge these norms through inclusive messaging and critical pedagogy. Objectives: This study critically examined how South Africa’s […]
Gender norms, HIV risk, and attitudes towards pre-exposure prophylaxis and other HIV preventive interventions among South African adolescents.
Key Social Norms Take-aways: The study highlights that simply providing information is not enough; efforts to combat HIV must also address the deeply embedded gender norms and social patterns that normalize male sexual dominance and place girls at greater risk. Strengthening positive parental communication, improving school environments, and expanding youth-centered community engagement are essential strategies […]
Gender Norms and HIV Testing/Treatment Uptake: Evidence from a Large Population-Based Sample in South Africa.
Objectives: This study investigated how endorsement of inequitable gender norms influences HIV testing and treatment uptake among men and women in rural South Africa, addressing a gap in quantitative research on this topic. Methods: Data were drawn from a 2014 population-based survey of 2,057 individuals (1,053 women and 1,004 men), aged 18–49, in 27 villages […]