Prevention of violence against women and girls: A cost-effectiveness study across 6 low- and middle-income countries
Key Social Norms Take-aways: This study shows that community-based interventions designed to change harmful gender norms and social norms around violence are among the most cost-effective strategies for preventing violence against women and girls in low- and middle-income countries. The findings highlight that investing in proven social norms interventions can improve population health, although additional […]
Gender-based violence and the inclusion of men in GBV prevention campaigns: perceptions of students in a university in South Africa
Key Social Norms Take-aways: Gender-based violence prevention should move beyond awareness-raising to actively address harmful gender norms, unequal power relations, and the social and institutional conditions that allow violence to persist. Participants viewed men as potentially important agents for transforming harmful masculinities and gender norms, but emphasized that male engagement must be carefully structured around […]
Socio-ecological influences on sexual and reproductive health service use: Young adults and provider perspectives from Soshanguve, South Africa.
Key Social Norms Take-aways: Social norms strongly shape young adults’ use of sexual and reproductive health services. Conservative cultural and religious norms can make sexual health discussions taboo, while peer and masculinity norms may encourage sexual risk-taking, discourage condom use, and stigmatize care-seeking. Fear of being judged as promiscuous or immoral further reinforces secrecy and […]
“When the self-test kit comes with the woman, it will be like she is overpowering you”: A qualitative study of men’s and women’s perspectives on HIV self-testing kits in South Africa.
Key Social Norms Take-aways: Gender norms and unequal power within intimate relationships can substantially shape whether HIV self-testing is acceptable and safely implemented. In particular, norms positioning men as household decision-makers may make woman-delivered self-test kits appear to challenge male authority, potentially provoking mistrust, conflict, blame, or violence. The authors argue that programs should assess […]
Developmental Trajectories of Transactional Sex and Age-Disparate Relationships During Adolescence: An HPTN 068 Analysis.
Key Social Norms Takeaways: Social norms—particularly inequitable gender norms—play a central role in shaping adolescents’ engagement in transactional sex and age-disparate relationships. These norms influence power dynamics, expectations of male provision, and girls’ ability to negotiate safer relationships. The study highlights that early exposure to inequitable norms and structural vulnerabilities (e.g., poverty, IPV) reinforces sustained […]
Acceptability, Feasibility, and Preliminary Efficacy of Schools Championing Safe South Africa, a Social Norms Intervention to Prevent HIV Risk Behavior and Perpetration of Intimate Partner Violence Among Teenage Boys.
Key Social Norms Takeaways: Correcting misperceived social norms—particularly adolescents’ overestimation of peers’ risky or harmful behaviors—can reduce sexual violence perpetration in the short term. Peer- and school-based normative feedback is especially influential during adolescence, as social environments strongly shape behavior; however, norms change alone is insufficient without reinforcement and complementary behavior change strategies. Objectives: This […]
Correcting misperceived norms: An integrated intervention to prevent adolescent sexual violence and HIV in South Africa.
Key Social Norms Take-aways: Misperceived social norms play a central role in shaping adolescents’ attitudes and behaviors related to sexual violence and HIV risk. Adolescents in this study frequently overestimated peers’ acceptance of harmful behaviors (e.g., sexual violence, rigid gender norms) and underestimated prosocial norms (e.g., willingness to intervene, belief in survivors). These misperceptions create […]
Understanding How Violence Is Transmitted Across Generations: An In-Depth Multiple Case Study of Families in South Africa
Key Social Norms Take-aways: The study highlights that deeply embedded injunctive social norms—particularly those supporting authoritarian parenting, gender inequality, and the acceptability of violence as discipline—play a central role in sustaining intergenerational transmission of violence (ITV) in South Africa. Norms that justify harsh punishment, normalize aggression, and reinforce rigid expectations around obedience and gender roles […]
Motivations for Starting and Stopping PrEP: Experiences of Adolescent Girls and Young Women in the HPTN 082 Trial
Key Social Norms Take-aways: Social norms—particularly those related to gender, sexuality, and HIV stigma—are central to adolescent girls’ and young women’s (AGYW) decision-making around PrEP use, often outweighing individual risk perceptions. The discussion emphasizes that norms such as expectations of male infidelity, acceptance of condomless sex in relationships, stigma linking PrEP to HIV infection or […]
Geographies of adolescent heterosexual dating and intimacy in a rural community in South Africa
Key Social Norms Take-aways: Social norms around gender and respectability strongly shape adolescent dating practices, positioning boys as initiators with greater power while expecting girls to uphold chastity and respect. However, girls actively negotiate relationships, demonstrating agency, particularly in early stages and around sexual health decisions. Importantly, norms shift across spaces: public spaces allow more […]