Factors Influencing Attitudes Toward Intimate Partner Violence Among Married Women: A Multilevel Analysis Across 20 Low- and Middle-Income Countries.
Key Social Norms Take-aways: Acceptance of intimate partner violence reflects patriarchal gender norms that can normalize violence against women. Women surveyed between 2019 and 2022 were substantially less likely to justify intimate partner violence than those in earlier surveys, which the authors suggest may reflect shifting social norms and greater awareness. Education and women’s decision-making […]
Navigating norms: a qualitative exploration of factors shaping contraceptive use in Senegal.
Key Social Norms Take-aways: The study demonstrates that social norms—particularly those surrounding marriage, childbearing, masculinity, and female obedience—are central to shaping contraceptive use in Senegal. Norms that prioritize early and continuous childbearing, equate fertility with social value, and position men as primary decision-makers constrain women’s reproductive autonomy. The discussion highlights that these norms are enforced […]
Perceptions of sexual violence among adolescents and youth in Senegal and Ghana: Insights into normalization, victim-blaming and prospective behavior
Key Social Norms Take-aways: Social norms—especially those related to gender roles, victim-blaming, and the normalization of sexual violence—strongly shape how adolescents and youth understand and respond to sexual violence in Senegal and Ghana. Norms that frame violence as a private matter, legitimize male dominance, and place responsibility on victims contribute to silence and underreporting. The […]
Child marriages in Senegal: Qualitative study on the perceptions of adolescents in Kaolack and Gossas
Key Social Norms Take-aways: Child marriage in Senegal is sustained by deeply rooted patriarchal gender norms that prioritize family honor, control of girls’ sexuality, and male authority in decision-making. Social expectations about preserving girls’ virginity, avoiding premarital pregnancy, and maintaining family reputation create pressure on families to marry girls early. These norms interact with poverty […]
Transforming social norms to improve girl-child health and well-being: a realist evaluation of the Girls’ Holistic Development program in rural Senegal
Key Social Norms Take-aways: This evaluation highlights the effectiveness of community-driven, culturally embedded strategies to shift social norms that influence early marriage, adolescent pregnancy, and girls’ education. By restoring and elevating grandmothers’ traditional roles, the Girls’ Holistic Development program facilitated intergenerational dialogue, leading to greater social cohesion and community alignment around delaying marriage and supporting […]
C’est la Vie!: Mixed Impacts of an Edutainment Television Series in West Africa
Key Social Norms Take-aways: The study finds that edutainment programming like C’est La Vie! (CLV) can shift social norms around contraception and gender equity, particularly when exposure is sustained and integrated across media. It highlights that norms are more likely to shift when multiple layers of influence—media messages, interpersonal discussions, and community attitudes—align. Social norms […]
Measuring impact of storyline engagement on health knowledge, attitudes, and norms: a digital evaluation of an online health-focused serial drama in West Africa
Key Social Norms Take-aways: The study illustrates how digital entertainment-education content like C’est La Vie! (CLV) can influence health-related social norms in West Africa. Specifically, the show helped shift norms regarding female circumcision, emergency contraception, and sexual assault, with higher engagement levels leading to more pro-health attitudes. Importantly, different storylines had varying levels of impact, […]
Tracing change in female genital mutilation/cutting through social networks: An intersectional analysis of the influence of gender, generation, status, and structural inequality
Key Social Norms Take-aways: In Senegal, social norms surrounding FGM/C are deeply embedded in gendered ideas of morality, femininity, and social inclusion. The study shows that these norms are not monolithic but vary significantly by region, ethnicity, and social status. In South Senegal, norms linking FGM/C to marriageability, virtue, and social support remain strongly upheld, […]
The role of older women in contesting norms associated with female genital mutilation/cutting in Senegambia: A factorial focus group analysis.
Key Social Norms Take-aways: This study reveals that female genital mutilation/cutting (FGM/C) in Senegambia is maintained through a constellation of intersecting social norms related to tradition, social hierarchy, and moral virtue, particularly among women. While often portrayed as custodians of harmful tradition, older women in Senegambia were found to be open to reassessing and renegotiating […]
Social norm coordination and readiness to change female genital cutting: Evidence from Senegambia
Key Social Norms Take-aways: This study reinforces the social coordination norm model of female genital cutting (FGC), showing that decisions around FGC are deeply influenced by the anticipated social benefits of conformity and the costs of deviation. Families often act not purely out of individual preference but in response to the behavior and expectations of […]