Exploring barriers, facilitators, and preferences for the uptake of contraceptive methods among adolescents aged 15-19 years in Neno district, Malawi: a qualitative study.
Key Social Norms Take-aways: Social norms are central to low adolescent contraceptive uptake in Neno district. Despite widespread recognition of the harms of early pregnancy, cultural and religious norms discouraging premarital sex and adolescent contraception often outweigh health concerns. Stigma associates contraceptive use, particularly among girls, with promiscuity, while masculine expectations linking fertility with virility […]
Generalized structural equation modeling of intimate partner violence among married women in East Africa using population-based data.
Key Social Norms Take-aways: Attitudes accepting wife beating were strongly associated with all forms of intimate partner violence, pointing to deep-rooted patriarchal norms that can normalize violence within relationships. The discussion also suggests that traditional norms supporting intimate partner violence may contribute to greater sexual violence in rural areas and that women’s employment or increased […]
Evolving Gender Attitudes and Fertility Preferences: A Study of Young Women in Five Sub-Saharan African Countries.
Key Social Norms Take-aways: Gender attitudes and fertility preferences are interconnected, but this relationship depends on the broader social and structural context. As women’s education expands and egalitarian gender attitudes diffuse, young women who reject patriarchal attitudes increasingly diverge from prevailing high-fertility norms. In low-education settings, however, even women with more egalitarian attitudes may continue […]
Exploring relationship pathways to prevent intimate partner violence among young women in Malawi.
Key Social Norms Take-aways: Social norms—particularly those related to masculinity, male provision, women’s gender roles, and sexual expectations—play a central role in shaping relationship dynamics and intimate partner violence (IPV) among young women in Malawi. The study highlights that IPV is often triggered when men perceive threats to their socially expected roles (e.g., being questioned […]
More Than Brides Alliance: Endline Evaluation Report
Key Social Norms Take-aways: The More Than Brides Alliance (MTBA) endline evaluation shows that shifting social norms—particularly around the value of girls’ education, the ideal age of marriage, and gender roles in relationships—is central to reducing child marriage. While individual-level knowledge and attitudes improved across intervention sites, broader normative change was uneven and highly context-specific. […]
Communication, Social Norms, and Contraceptive Use among Adolescent Girls and Young Women in Lilongwe, Malawi
Key Social Norms Take-aways: The study highlights that AGYW are strongly influenced by their social ties — particularly partners and peers — when deciding whether to use non-barrier contraception. Interventions seeking to increase contraceptive use should go beyond delivering information or focusing on approval and instead strengthen peer-to-peer and partner communication and address perceptions of […]
Contraceptive Conversations among Adolescent Girls and Young Women and their Partners, Peers, and Older Female Family Members in Lilongwe, Malawi: A Qualitative Analysis
Key Social Norms Take-aways: Social norms around adolescent sexuality, fertility, and contraceptive use significantly shape contraceptive conversations and decision-making among adolescent girls and young women (AGYW) in Malawi. Unmarried and nulliparous AGYW face the greatest communication barriers due to stigma and cultural expectations that link contraceptive use to promiscuity and nonbarrier methods to infertility. These […]
Enabling Girls to Advance Gender Equity (ENGAGE) Report on the Midline Evaluation Results August 2019
Key Social Norms Take-aways: The ENGAGE program illustrates that social norms—particularly those around adolescent sexuality, contraception use, child marriage, and girls’ roles in decision-making—are deeply embedded in community beliefs and practices in Southern Malawi. While norms supporting child marriage are weakening, entrenched stigma remains around girls’ sexual activity and contraceptive use, especially among unmarried girls. […]
The DREAMS core package of interventions: A comprehensive approach to preventing HIV among adolescent girls and young women
Key Social Norms Take-aways: The DREAMS initiative highlights how shifting harmful gender norms—particularly those that disempower adolescent girls and young women and condone gender-based violence—is essential for reducing HIV risk. The program uses community mobilization and engagement of male partners and leaders to transform norms around gender, sexuality, and power dynamics. Safe spaces and mentor-led […]
Using social and behavior change communication to increase HIV testing and condom use: The Malawi BRIDGE Project
Key Social Norms Take-aways: The BRIDGE II program addressed harmful norms related to gender, sexual behavior, and HIV stigma through mass media and community engagement. By challenging prevailing beliefs and encouraging community discussion, the intervention helped shift social expectations around HIV testing and condom use. These shifts supported individuals in adopting healthier behaviors within a […]