Beyond Individual-Level Theorizing in Social Norms Research: How Collective Norms and Media Access Affect Adolescents’ Use of Contraception
Key Social Norms Take-aways: The study emphasizes that interventions aiming to improve adolescent contraceptive use should not only target individuals but also consider the broader collective norms of their communities. Programs should assess both the strength of local norms and the level of media access when designing strategies. Media campaigns may be especially powerful in […]
Applying a gender lens to social norms, couple communication and decision making to increase modern contraceptive use in Ethiopia, a mixed methods study
Key Social Norms Take-aways: This study shows that community-based interventions targeting young men can shift harmful gender norms and reduce intimate partner violence (IPV). At baseline, participants across all three study arms expressed substantial support for inequitable norms. For example, 58% agreed that a woman should tolerate violence to keep her family together, and half […]
Adolescents’ capabilities and aspirations across gender and generations in Amhara, Ethiopia
Key Social Norms Take-aways: This study demonstrates that despite progressive policy reforms across three Ethiopian political regimes, persistent gender norms—particularly those around early marriage, ideal femininity, and sexual purity—continued to shape and constrain adolescent girls’ capabilities and aspirations. Social norms rooted in cultural and religious beliefs often superseded formal protections and legal frameworks. Notably, the […]
Adolescent Sexual and Reproductive Health in Ethiopia and Rwanda: A Qualitative Exploration of the Role of Social Norms
Key Social Norms Take-aways: Social norms in Ethiopia and Rwanda heavily shape adolescents’ experiences of sexual and reproductive health (SRH), with gender playing a central role. Norms around puberty, sexuality, menstruation, marriage, and sexual violence impose greater restrictions and expectations on girls than boys. Girls are expected to remain sexually “pure” and are held responsible […]
Adolescent girls trapped in early marriage social norm in rural Ethiopia: A vignette-based qualitative exploration
Key Social Norms Take-aways: Early marriage in rural Ethiopia is upheld by strong social norms enforced by peers, parents, marriage brokers, and community members. Girls are expected to accept early marriage proposals—often seen as rare opportunities—and refusal can result in stigma, isolation, or even coercion. These norms persist due to conditional preferences: individuals conform because […]
Adolescent Girls’ Early Marriage Intention and its Determinants in Eastern Ethiopia: A Social Norms Perspective
Key Social Norms Take-aways: This study confirms that early marriage is upheld by strong injunctive and descriptive norms in Eastern Ethiopia. Community expectations and the perception of social rewards or sanctions for compliance contribute heavily to parental intentions. Effective interventions must directly address these social norms—particularly in rural, less-educated populations—by shifting collective beliefs and expectations, […]
Adolescent Girls’ Agency Significantly Correlates With Favorable Social Norms in Ethiopia-Implications for Improving Sexual and Reproductive Health of Young Adolescents.
Key Social Norms Take-aways: This study finds that favorable social norms—especially descriptive and injunctive norms around early marriage—are significantly associated with greater agency among adolescent girls in Ethiopia. While norms supporting girls’ education and nutrition showed mixed associations, those related to early marriage had the strongest positive correlation with agency. However, agency domains related to […]
‘The School Was Closed, So When They Brought Me A Husband I Couldn’t Say No’: Exploring the Gendered Experiences of Child Marriage Amongst Adolescent Girls and Boys in Ethiopia
Key Social Norms Take-aways: Social norms deeply influence marriage decisions, especially those related to gender roles and adulthood. For girls, early marriage is often expected and seen as a path to social acceptance. For boys, marriage can be a way to prove maturity and secure social status. These expectations are reinforced by families, peers, and […]
Beyond the statistic: Exploring the process of early marriage decision-making using qualitative findings from Ethiopia and India
Key Social Norms Take-aways: Social norms around marriage readiness based on physical maturity rather than age, limited roles for unmarried girls, and pressure from elders and peers sustain early marriage in Ethiopia and India. Legal deterrents are often ineffective compared to strong social sanctions. Girls’ voice and agency are constrained, especially in socially vulnerable contexts. […]