Understanding motives for intravaginal practices amongst Tanzanian and Ugandan women at high risk of HIV infection: The embodiment of social and cultural norms and well-being
Key Social Norms Take-aways: This study explores how intravaginal cleansing and insertion practices among women in Tanzania and Uganda are influenced by social and cultural norms related to gender, sexuality, and morality. While the study does not use formal social norms measurement tools, it explicitly investigates how these practices are shaped by community expectations, traditional […]
The Role of Social Norm in Acceptability Attitude of Women Toward Intimate Partner Violence in Punjab, Pakistan
Key Social Norms Take-aways: This study confirms that social norms play a powerful role in shaping women’s acceptance of intimate partner violence (IPV) in Punjab, Pakistan. Community-level acceptance of wife-beating is one of the strongest predictors of individual women’s attitudes, indicating a deeply entrenched cultural norm that views IPV as a justified response to perceived […]
The role of social norms on adolescent family planning in rural Kilifi county, Kenya
Key Social Norms Take-aways: This study reinforces that social norms are multi-layered and gendered. Among young women, especially those who are unmarried, affiliation with peers who use modern contraception can reduce stigma and encourage uptake. Programs should target not just individual beliefs, but also reshape community norms and leverage peer influence—particularly same-sex peer networks—to foster […]
Tracing change in female genital mutilation/cutting through social networks: An intersectional analysis of the influence of gender, generation, status, and structural inequality
Key Social Norms Take-aways: In Senegal, social norms surrounding FGM/C are deeply embedded in gendered ideas of morality, femininity, and social inclusion. The study shows that these norms are not monolithic but vary significantly by region, ethnicity, and social status. In South Senegal, norms linking FGM/C to marriageability, virtue, and social support remain strongly upheld, […]
Tracing change in female genital mutilation/cutting: Shifting norms and practices among communities in Narok and Kisii counties, Kenya
Key Social Norms Take-aways: Shifting social norms—particularly around marriageability, sexual morality, and ethnic identity—are central to understanding both persistence and change in female genital mutilation/cutting (FGM/C) in Kenya’s Narok and Kisii counties. While health risk messaging has increased public awareness, it has not substantially changed norms rooted in tradition, identity, and fear of social sanctions. […]
The role of gender inequities in women’s access to reproductive health services: A population-level study of Simiyu Region, Tanzania
Key Social Norms Take-aways: This study underscores how entrenched gender norms in the Simiyu region of Tanzania severely restrict women’s and girls’ access to reproductive health services. Norms that prioritize male authority, devalue women’s autonomy, and equate female worth with childbirth reinforce systemic barriers to healthcare. Women face stigma and even violence for using family […]
The Role of Gender Norms in Shaping Adolescent Girls’ and Young Women’s Experiences of Pregnancy and Abortion in Mozambique
Key Social Norms Take-aways: The study emphasizes the need for gender-transformative approaches that do more than expand services—they must reshape the social and cultural context. Effective interventions should empower girls with knowledge and decision-making confidence, engage male partners and families as supportive allies, train healthcare providers to reduce stigma and bias, and implement whole-community initiatives […]
The role of older women in contesting norms associated with female genital mutilation/cutting in Senegambia: A factorial focus group analysis.
Key Social Norms Take-aways: This study reveals that female genital mutilation/cutting (FGM/C) in Senegambia is maintained through a constellation of intersecting social norms related to tradition, social hierarchy, and moral virtue, particularly among women. While often portrayed as custodians of harmful tradition, older women in Senegambia were found to be open to reassessing and renegotiating […]
The role of partners, parents and friends in shaping young women’s reproductive choices in Peri-urban Nairobi: a qualitative study
Key Social Norms Take-aways: Social norms related to female sexuality, discretion, and male authority continue to heavily influence whether and how young women use FP. Secrecy is often a survival strategy to avoid stigma or conflict. Interventions must go beyond providing FP information and instead engage entire social networks—particularly mothers, partners, and healthcare workers—to shift […]
The effect of a community based health promotion intervention to change gender norms among women in a rural community in Sri Lanka
Key Social Norms Take-aways: Social norms in this context position women as primary caregivers and homemakers, while framing male dominance, aggression, and decision-making as natural. These norms were widely accepted and normalized among women prior to the intervention. However, by linking gender norms to family health and well-being, and facilitating peer-led questioning of traditional roles, […]