The paradox of enhancing male involvement in family planning uptake in rural Tanzania: insights from Bahi District, Dodoma Region
Key Social Norms Take-aways: Deeply embedded social norms—including gender role inequalities, stigma around male participation in reproductive health, and expectations that family planning (FP) is a woman’s responsibility—significantly limit male involvement in FP uptake. These norms are reinforced by peer practices (e.g., traditional gatherings), taboos around discussing sexual health, and patriarchal decision-making structures. Additionally, myths, […]
Measurement of social norms for entertainment-education
Key Social Norms Take-aways: Social norms are central to how entertainment-education (EE) programs influence behavior, but their measurement requires nuanced, multidimensional tools. This study demonstrates that descriptive norms, injunctive norms, and outcome expectations can be empirically distinguished and measured with moderate reliability, highlighting that norms are shaped by reference groups and perceived social rewards or […]
Measuring social norms related to child marriage among married women and men in Niger
Key Social Norms Take-aways: Social norms surrounding child marriage in Niger are deeply rooted in collective beliefs about protecting girls from social and economic risks, particularly related to sexuality, reputation, and poverty. The discussion highlights that both descriptive norms (what others do) and injunctive norms (what others approve) reinforce early marriage, often justified as protective. […]
Geographies of adolescent heterosexual dating and intimacy in a rural community in South Africa
Key Social Norms Take-aways: Social norms around gender and respectability strongly shape adolescent dating practices, positioning boys as initiators with greater power while expecting girls to uphold chastity and respect. However, girls actively negotiate relationships, demonstrating agency, particularly in early stages and around sexual health decisions. Importantly, norms shift across spaces: public spaces allow more […]
Exploring gender stereotypes and norms among peri-urban very young adolescents in Zimbabwe using participatory and qualitative approaches
Key Social Norms Take-aways: Gender norms among very young adolescents (VYAs) in peri-urban Zimbabwe are deeply embedded yet contested, shaping sexual behavior, resource allocation, and gendered expectations from an early age. Harmful norms—such as acceptance of boys’ sexual dominance, stigma around menstruation, and prioritization of boys’ education—are reinforced by families and communities, but adolescents themselves […]
Delayed pregnancy disclosure, attributed social factors and implications for antenatal care initiation: a qualitative study among Ugandan women and their partners
Key Social Norms Take-aways: Social norms around pregnancy disclosure—particularly expectations to conceal pregnancy early due to fear of judgement, stigma, and bewitchment—play a critical role in delaying access to antenatal care by limiting women’s ability to mobilize social support when it is most needed. Objectives: This study aimed to understand social norms surrounding pregnancy disclosure […]
Adolescents’ agency in negotiating social norms governing sexual and reproductive health services among the Nyasa people of Rural Tanzania
Key Social Norms Take-aways: Adolescents are not passive recipients of restrictive social and gender norms but actively navigate them through strategies of reproduction, resistance, and negotiation. Social norms—particularly stigma adolescent sexuality, gendered expectations, and fear of community judgement—strongly constrain access to sexual and reproductive health services (SRHS). However, adolescents exercise agency through covert service use, […]
‘Our options are limited, so we get married:’ girls, early marriage and health risks in rural Zimbabwe
Key Social Norms Take-aways: Social norms—particularly heteropatriarchal gender norms, religious doctrines, and stigma surrounding unmarried girls—play a central role in driving early marriage, often outweighing perceived health risks. Norms linking girls’ value to sexual purity, marriageability, and obedience to male authority figures create a “risk environment” where social exclusion is feared more than health consequences, […]
Multigenerational attitudes to gender norms on intimate partner violence and the sexual and reproductive health of young people in Nigeria
Key Social Norms Take-aways: Social norms around intimate partner violence (IPV) appear to be strongly entrenched and transmitted across generations, with little variation in attitudes, suggesting persistent normalization of harmful beliefs. In contrast, norms related to sexuality and reproductive health are more dynamic, with younger generations showing more egalitarian attitudes, likely due to increased access […]
The Weight of Expectations: Child Marriage Through the Lens of the Socio-Health Dissonance Model (SHDM) in Ghana
Key Social Norms Take-aways: Social norms—particularly those tied to parental prestige, community expectations, and authority of traditional leaders—strongly sustain child marriage in rural Ghana. These norms create pressure to conform to early marriage as a marker of respectability and social status, even when individuals are aware of its harms. The Socio-Health Dissonance Model (SHDM) highlights […]