A Social-Ecological Model to Explore Multi-Faceted Drivers of Child Marriage: An Iterative Qualitative Study in Southern Bangladesh

Key Social Norms Take-aways: Child marriage in southern Bangladesh is sustained by deeply entrenched and interconnected social norms—particularly those linking family honor to girls’ sexuality, expectations of female purity and obedience, and beliefs about girls’ limited social and economic roles. These norms constrain girls’ agency, justify parental control, and normalize early marriage as a protective […]

The role of community-level men’s and women’s inequitable gender norms on women’s empowerment in India: A multilevel analysis using India’s National Family Health Survey-5

Key Social Norms Take-aways: Community-level gender norms—held by both men and women—play a critical and independent role in shaping women’s empowerment. Inequitable norms that justify wife-beating reflect broader patriarchal expectations and are associated with reduced mobility, decision-making power, and health knowledge among women. Importantly, the similar effects of men’s and women’s norms highlight that the […]

Social norms and maternal health information-seeking behavior among adolescent girls: A qualitative study in a slum of Bangladesh

Key Social Norms Take-aways: Social norms strongly regulate adolescent girls’ access to maternal health information by reinforcing stigma, restricting discussion of reproductive health (especially for unmarried girls), and prioritizing family and community control over girls’ autonomy. Norms around early pregnancy after marriage, reliance on elder female relatives, and sanctions such as labeling girls as “immoral” […]

Gender beliefs and norms underlying intimate partner violence stigma among women living in Botswana: Results of an exploratory factor analysis

Key Social Norms Take-aways: Gendered social norms—particularly those endorsing male dominance and survivor-blaming—play a central role in shaping intimate partner violence (IPV) stigma. These norms reduce disclosure and help-seeking while exacerbating poor mental health outcomes among survivors. Community-level norms are especially influential, indicating that interventions must target broader social environments, not just individual attitudes. Objectives: […]

Contraceptive use intention and determinants among nonuser reproductive-aged married women in Ethiopia based on the theory of planned behavior

Key Social Norms Take-aways: Social norms—particularly perceived approval from partners and communities—play a central role in shaping contraceptive intentions. Positive subjective norms, supportive partner attitudes, and community environments that reduce stigma and encourage discussion significantly increase women’s intention to use contraception, highlighting that shifting normative climates is critical for improving reproductive autonomy and uptake. Objectives: […]

Determinants of emergency contraceptive use among female senior high school students in the Akuapem south municipality, Ghana

Key Social Norms Take-aways: Social norms—particularly cultural, religious, and moral expectations—play a critical role in shaping adolescents’ contraceptive behaviors by discouraging emergency contraceptive (EC) use despite high awareness. While subjective norms influenced intentions, they were less important than individual attitudes and perceived control in determining actual use, indicating that social disapproval creates hesitation but does […]

Using Vignettes to Gain Insights Into Social Norms Related to Voluntary Family Planning and Gender-Based Violence in South Sudan

Key Social Norms Take-aways: Social norms in South Sudan strongly shape family planning (FP) behaviors through entrenched patriarchy, pronatalist expectations, and community enforcement mechanisms. Male authority over reproductive decisions and the expectation of large families restrict women’s agency and link contraceptive use to stigma, violence, and moral suspicion. However, emerging supportive norms—such as valuing girls’ […]

Intimate partner violence trajectories over a 1-year period in a population-based cohort of women in Kenya: associations with individual and community normative factors.

Key Social Norms Take-aways: Social norms that justify intimate partner violence (IPV) play a critical and “activating” role in shaping IPV risk. In contexts where IPV justification is more normative, individual and household risk factors become less predictive, suggesting that normative environments strongly condition behavior. Women’s own endorsement of IPV justification at the community level […]

Determinants of young People’s gender norm attitudes related to rights and equity in Southeast Nigeria

Key Social Norms Take-aways: Young people in Southeast Nigeria simultaneously endorse women’s empowerment and uphold entrenched patriarchal norms—particularly male dominance in household decision-making and social roles. Social norms are shaped through family structures, education, religion, and gender socialization, demonstrating that shifts toward gender equity require addressing broader social systems, not just individual attitudes. Objectives: To […]

Prevalence and predictors of modern contraceptive method utilization among married couples in the pastoralist communities of Fentale district, Eastern Ethiopia

Key Social Norms Take-aways: Social norms—particularly religious beliefs, gender roles, and expectations around fertility—strongly shape contraceptive use in pastoralist communities. Norms that value large families, discourage contraception on religious grounds, and reinforce male-dominated decision-making limit women’s agency. Misperceptions and community-level expectations further sustain low uptake, indicating that interventions must address normative beliefs and couple dynamics, […]

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