Post-intervention gendered impacts and moderating factors of a government cash plus intervention for adolescents in Tanzania.
Key Social Norms Take-aways: Gender norms play a critical moderating role in shaping the effectiveness of multisectoral “cash plus” interventions for adolescents. While the intervention aimed to improve livelihoods, health, and empowerment outcomes, entrenched gender norms—particularly around contraception, relationships, and service use—limited sustained behavior change. Norms influenced both access to and uptake of services, and […]
Marital control, domestic violence justification, and mental health: a study of married women in Bangladesh
Key Social Norms Take-aways: The study demonstrates that social norms—particularly the justification and normalization of domestic violence and patriarchal control—are deeply embedded drivers of women’s mental health outcomes in Bangladesh. Norms that legitimize male authority and accept wife-beating under specific circumstances contribute to the internalization of abuse, reinforcing gender inequality and limiting women’s autonomy. The […]
Does going against the norm on women’s economic participation increase intimate partner violence risk? A cross-sectional, multi-national study
Key Social Norms Take-aways: Social norms—particularly those governing women’s economic participation and gendered expectations around male provision—critically shape the relationship between women’s economic empowerment (WEE) and intimate partner violence (IPV). The discussion highlights that when women’s economic behaviors deviate from what is normative in their community (“vanguard” behavior), they may face increased risk of IPV […]
Intervention-amenable factors associated with lack of HPV vaccination in Kenya: Results from a large national phone survey.
Key Social Norms Take-aways: Social norms—particularly perceptions of what other parents are doing (descriptive norms) and the extent of social interaction around vaccination—play a critical role in HPV vaccine uptake. The study highlights that when caregivers believe that other parents are vaccinating their daughters, and when they engage in conversations about vaccination within their social […]
Support or Interference: Relational Influences on Mother’s Exclusive Breastfeeding Practices in Ghana
Key Social Norms Take-aways: Social norms—particularly those related to infant feeding practices, gender roles, and caregiving responsibilities—play a central role in shaping exclusive breastfeeding (EBF) behaviors. Norms around infant thirst, beliefs that breastmilk alone is insufficient, and expectations that grandmothers and other relatives should guide infant feeding often lead to early introduction of water or […]
“The child of your fellow is your child”: Building on existing protective norms to engage men as caregivers; qualitative findings from an exploratory evaluation of an edutainment intervention to prevent age-disparate transactional sex
Key Social Norms Take-aways: Social norms—particularly those related to gender roles, masculinity, caregiving, and community responsibility—can be effectively shifted by building on existing positive and protective norms rather than introducing entirely new ones. The discussion emphasizes that norms positioning men primarily as financial providers can be expanded to include emotional engagement, caregiving, and active involvement […]
Assessing the application of adapted theory of planned behaviour in predicting postpartum family planning intentions in a pragmatic randomized control trial in Western Kenya
Key Social Norms Take-aways: Social norms—captured as perceived normative beliefs and partner/community expectations—are a central driver of postpartum family planning (PPFP) intentions. The study shows that women are more likely to intend to use PPFP when they perceive approval and support from significant others (e.g., partners, family, providers). Normative beliefs operate alongside attitudes and perceived […]
Intimate partner violence help-seeking norms: scale reliability and cross-sectional multilevel associations with intimate partner violence among youth in Nairobi, Kenya
Key Social Norms Take-aways: Social norms related to IPV help-seeking—particularly those governing whether it is acceptable for women to disclose violence or seek formal or informal support—operate at the community level and have a stronger influence on IPV risk than individual attitudes. The discussion highlights that norms discouraging help-seeking (e.g., beliefs that reporting violence brings […]
Motivations for Starting and Stopping PrEP: Experiences of Adolescent Girls and Young Women in the HPTN 082 Trial
Key Social Norms Take-aways: Social norms—particularly those related to gender, sexuality, and HIV stigma—are central to adolescent girls’ and young women’s (AGYW) decision-making around PrEP use, often outweighing individual risk perceptions. The discussion emphasizes that norms such as expectations of male infidelity, acceptance of condomless sex in relationships, stigma linking PrEP to HIV infection or […]
Association of fertility-related attitudes and norms among adolescent wives, husbands, and mothers-in-law with wives’ fertility desires in rural Niger
Key Social Norms Take-aways: Social norms—particularly descriptive norms (what others do) and injunctive norms (what others approve)—play a more powerful role than individual attitudes in shaping adolescent wives’ fertility desires in rural Niger. The discussion highlights that pronatalist norms, reinforced through expectations about birth spacing and social sanctions for delaying pregnancy, constrain women’s reproductive autonomy […]