Sociocognitive Predictors of Condom Use and Intentions Among Adolescents in Three Sub-Saharan Sites
Key Social Norms Take-aways: This study reinforces the importance of beliefs about what others expect and approve of as key predictors of condom use intentions among adolescents in sub-Saharan Africa. The findings highlight that in collectivist settings, social approval from peers and family may exert a stronger influence than individual attitudes. The results suggest that […]
Qualitative endline results of the tipping point project to prevent child, early and forced marriage in Nepal
Key Social Norms Take-aways: Organized diffusion is essential for shifting social norms around intimate partner violence (IPV). This study demonstrates that interpersonal diffusion of anti-violence messaging can lead to meaningful change, particularly in communities with less equitable baseline norms. Social networks play a central role in facilitating this change, highlighting the importance of targeting interventions […]
Delaying child marriage through community-based skills-development programs for girls: Results from a randomized controlled study in rural Bangladesh
Key Social Norms Take-aways: Although the study does not use formal social norms theory or measure norms directly, it clearly identifies normative influences—especially community expectations and social pressures—as key drivers of early marriage. In the background, the authors frame child marriage as shaped by family concerns about reputation, girls’ perceived readiness for adult roles, and […]
Effects of a violence prevention intervention in schools and surrounding communities: Secondary analysis of a cluster randomized-controlled trial in Uganda
Key Social Norms Take-aways: The Good School Toolkit intervention effectively shifted social norms surrounding physical discipline both in schools and in surrounding communities. The study found strong reductions in caregivers’ acceptance of physical violence at school and at home, indicating that school-based interventions can catalyze wider normative change. However, changes in actual violence practices at […]
A radio drama’s effects on attitudes toward early and forced marriage: Results from a field experiment in Rural Tanzania
Key Social Norms Take-aways: This study examines how entertainment-education can shift attitudes and perceived social norms related to early and forced marriage. Although it does not use formal social norms measurement tools, it assesses perceived descriptive norms (what others do) and injunctive norms (what others approve of) through attitudinal questions about peer and family expectations. […]
Gender Norms, Beliefs and Academic Achievement of Orphaned Adolescent Boys and Girls in Uganda
Key Social Norms Take-aways: This study underscores how entrenched gender norms favoring boys continue to disadvantage orphaned adolescent girls in Uganda’s education system. Despite holding more egalitarian beliefs themselves, girls face societal and familial biases that prioritize boys’ academic success. Encouragingly, adolescents exposed to more gender-equitable beliefs—especially girls—were associated with better academic performance, suggesting that […]
Family Factors and Gender Norms as Protective Factors Against Sexual Risk-Taking Behaviors Among Adolescent Girls in Southern Uganda
Key Social Norms Take-aways: Social norms, particularly traditional gender expectations that discourage premarital sex, may serve as a form of informal social control that deters sexual risk-taking. These norms, reinforced through close family bonds and socialized gender roles, play a critical role in adolescent girls’ behavioral choices. However, while traditional norms may have protective effects, […]
Opportunities and Challenges in Preventing Violence Against Adolescent Girls Through Gender Transformative, Whole-Family Support Programming in Northeast Nigeria
Key Social Norms Take-aways: The SSAGE program demonstrates that synchronized, reflective engagement with caregivers, male siblings, and girls can shift household communication and decrease tolerance for violence. However, persistent patriarchal norms—particularly around girls’ obedience and mobility—limited the extent of norm change. This underscores the need for programs to simultaneously address broader structural and community-level drivers […]
Effectiveness of the Sista2Sista programme in improving HIV and other sexual and reproductive health outcomes among vulnerable adolescent girls and young women in Zimbabwe
Key Social Norms Take-aways: The Sista2Sista programme demonstrates that peer group interventions rooted in dialogue, mentorship, and community involvement can influence social norms related to sexual health, education, and gender-based violence among adolescent girls and young women. The program’s emphasis on self-awareness, communication, gender and power, and rights-based decision-making helped shift individual attitudes and behaviors, […]
RCT evaluation of Skhokho: A holistic school intervention to prevent gender-based violence among South African Grade 8s
Key Social Norms Take-aways: This study demonstrates that school- and family-based interventions can contribute to the prevention of intimate partner violence among adolescents by addressing the broader social norms that underpin gender inequality and the normalization of violence. Findings suggest that improving communication, promoting gender-equitable attitudes, and challenging the acceptance of corporal punishment and other […]