Key Social Norms Take-aways Social and cultural norms surrounding premarital adolescent sexuality, gender, and motherhood shape both the risk and consequences of unintended adolescent pregnancy in rural Rwanda. The discussion emphasizes that norms portraying adolescent sex as immoral and pregnancy as shameful can generate internalized and enacted stigma, silence girls’ sexual agency, reinforce gender and power inequalities, and discourage adolescent mothers from seeking healthcare and social support. Addressing adolescent pregnancy therefore requires moving away from blame-based norms and stereotypes and promoting supportive social norms that recognize adolescents’ vulnerabilities, rights, and agency.

Objectives This study aimed to understand the cultural and personal meanings of unintended adolescent pregnancy in Rwanda and examine the contextual and sociocultural factors shaping these meanings from a multidimensional perspective.

Methods The researchers conducted a critical ethnographic study informed by critical theory, feminist perspectives, and intersectionality. Using purposive criterion and maximum variation sampling, eight focus group discussions were conducted with 74 participants in a rural district of Rwanda’s Eastern Province, including adolescent mothers, adolescent girls and boys, parents, adult men, nurses and midwives, religious and school leaders, local officials, and nongovernmental organization staff. Focus groups used open-ended questions and hypothetical vignettes to elicit beliefs, attitudes, and religious, structural, and political norms related to unintended pregnancy, including stigma, gender, violence, and abortion. Data were analyzed inductively using thematic analysis.

Results Three interconnected themes emerged: shame, “fallen youth,” and vulnerability. Shame operated personally, interpersonally, and culturally, with adolescent pregnancy widely positioned as violating accepted sexual and religious expectations. Participants also framed adolescents, particularly girls, as deviant, out of control, or sexually immoral. At the same time, adolescent pregnancy was linked to structural vulnerabilities including poverty, sexual violence and abuse, transactional sex, and unequal gender and power relationships. These norms and vulnerabilities could contribute to isolation, discrimination, reduced healthcare seeking, and continued marginalization of adolescent mothers.

Conclusions Unintended adolescent pregnancy cannot be understood solely as a consequence of individual behavior; it is embedded within broader social, cultural, gender, and structural conditions. Effective responses should confront harmful norms and stereotypes, reduce stigma and discrimination, address poverty and gendered power inequalities, and create supportive environments that enable adolescents to make informed sexual and reproductive health decisions and access comprehensive, adolescent-friendly health and social services.